Our roots

Honest ingredients. Ancient wisdom.
British bone broth powder, made in small batches in the UK.

BonesRootsPlantsUp to 16 hoursMade in the UK

Then

For thousands of years, people looked to the land first: slow-simmered bones, roots and plants. Broth on the stove. Marrow as the prized part of the animal. Chicken essence passed down as the thing you made when someone needed looking after.

Now

Modern life happened. Food got faster, labels got longer, and most supplements started chasing symptoms instead of asking a better question: what did we use to eat, and why did we stop?

A note from Nu

Where it started.

When I was little, I lived with my nan for a while. I was the pickiest eater at the table, so every night she'd leave a pot of bone broth bubbling in her slow cooker, the traditional way, with herbs. It was her quiet way of looking after me. Years later, that picky eater tried protein shakes to look after herself, and my skin and my stomach strongly disagreed. That's when I finally read the label: thickeners, sweeteners, fillers. Not what I wanted in my body.

So I went back to nan's broth, and one sip took me straight back to her kitchen. Nothing in the shops tasted like hers, so I decided to make my own bone broth powder. I reached out to over a hundred food manufacturers to help me make it properly. Nearly all of them said no. I only needed one yes. Then came the glamorous part: the first three years of packing every order myself, no weekends off, and one dislocated rib (thanks, pallet). I'd do it all again, because every pouch still goes out the way nan would want. She always taught me to pay it forward, so we started the Good Karma Club: a little kindness passed on, one friend at a time.

Nu,Founder

The story in three pages

From Nan's kitchen to yours.

A short story about a picky eater and a slow cooker. Scroll to turn the pages.

Page 1 of 3

Chapter one

Nan's kitchen

When I was little, I lived with my nan for a while. I was a famously picky eater, so every night she made me bone broth, the one thing I'd always finish. It felt like love.

Chapter two

Years later, in Devon

Years later, in Devon, I went back to what my nan knew. I made broth the way she did, slowly, then turned it into a powder so it could be part of my every day.

Chapter three

Your kitchen

Honest + Good began right there, in our kitchen. Now we make it for yours, the way she made it for me.

NuFounder

Shop the lot

What we do

We slow-simmer bone broth
for up to 16 hours,
in small batches,
in the UK.

Then we gently dry it into a concentrated bone broth powder: one tablespoon, packed with protein. Made with a small British bone broth manufacturer, and every batch is tested in the UK. We also make clean-ingredient capsules, and broths for your pets.

What we don't do

  • No fillers.
  • No taste-enhancers.
  • No artificial anything.

Clean label isn't a marketing term for us. It's a promise.

If you can't pronounce it, it's not in there.

And we check.

Every single batch is tested for heavy metals and microbiological safety. No exceptions.

We didn't invent anything.

We just remembered.

Honest + Good. Back to roots.